Starfish

Regional Partner Programme

Bringing Dutch fish to
Southern Europe

Starfish is expanding its commercial presence in Italy, Spain and Greece. We are looking for established sales partners who know their local market and want to represent a premium frozen fish brand on a commission basis.

Starfish premium fish
3+
Generations in fish
FSSC
22000 · MSC · ASC
X.X%
Commission on turnover
URK
European flatfish hub

Who we are

Filleting, processing,
storing, distributing

Starfish is based in Urk, the European centre for the distribution and processing of flatfish. We buy fresh fish at the Urk auction, process it under super-hygienic conditions using state-of-the-art equipment, and deliver frozen throughout Europe. A reliable, long-term business partner for buyers across the globe.

Our product range includes plaice, sole, flounder, mackerel, salmon, seabass, sea bream, cod and more. We also offer our own retail brand “Sea of Stars” as well as private label options.

FSSC 22000 MSC ASC
Starfish processing facility Urk
Salmon Sole Mackerel Plaice Starfish range

Expansion areas

Where we are
actively recruiting

We are growing our partner network in the regions listed below. Existing partnerships in other areas of Europe remain fully in place. The territories below represent markets where we are looking for additional sales representation.

Open
Italy
North, Central and South Italy. Strong demand for frozen fish in foodservice and retail channels across the country.

We work with multiple regional partners in Italy and can provide an existing lead list to get you started.

Open
Spain
Andalusia, Murcia, Valencia and beyond. Growing demand for premium frozen fish in hotel, restaurant and catering channels.

No current Starfish representation in these provinces.

Open
Greece
Athens, Thessaloniki and surrounding regions. Significant demand for certified sustainable fish portions.

No current Starfish representation in this market.

Open
Germany
One of Europe’s largest frozen fish markets. We are actively looking for an experienced sales agent with strong retail or foodservice contacts.

No current Starfish representation.

Partnership terms

What we
offer you

  • %
    Attractive commission
    We work on a commission basis. Terms are agreed individually and based on volume potential in your region.
  • Your customers are yours
    Every customer you bring in belongs to your portfolio. We do not approach your contacts directly. In Italy we work with multiple regional agents; in other markets you will be the sole representative.
  • Lead list & marketing support
    We can provide an existing lead list for your region to give you a head start, plus multilingual brochures, pricing tools and regular market updates from our team in Urk.
  • Certified, consistent quality
    FSSC 22000, MSC and ASC certifications give your customers confidence. Private label and Sea of Stars retail brand options available.

What we look for

The ideal
partner profile

01
You know the right people
You have built relationships with buyers, wholesalers, restaurants or retailers in your region. People pick up when you call.
02
You speak fish
You understand what the market wants, how fish is bought and sold, and what quality means to a chef or buyer. We handle the logistics and ship directly to your customers.
03
You have done this before
A background in food, fish or frozen products is a real advantage. You know the rhythm of the business and hit the ground running.
04
You want to build something
You are not looking for a quick win. You want a long-term partnership with a supplier you can be proud of. So do we.

Our product range

Premium frozen fish,
ready for your market

Our range covers over 15 species, available in multiple cuts, sortings and packaging formats. We can supply under the Starfish brand, Sea of Stars retail brand, or as private label for your market.

Plaice Flounder Sole Salmon Seabass Sea bream Mackerel Cod Red gurnard Turbot Brill Dab Lemon sole Redfish

Apply now

Start the
conversation

Fill in the form and one of our export managers will contact you within 3 business days. We will share our product catalogue, pricing structure and partnership agreement outline.

Already an existing Starfish partner?
This programme is specifically for the regions listed above where we are looking to expand. Your existing territory and agreement are not affected.